I was in Boston the other night on some work-related travel, and after a busy day and a nice dinner I went back to my hotel room to decompress a little before retiring. I usually don't read the USA Today, but since it had been delivered free of charge to the room, I thought I would just flip through and see what I had missed all day (if anything). Anyway, I came upon this full page ad in the sports section (shown here in these two images). The more I read through it the funnier it got. If you were not looking at the fine print you might at first think it was a story, right, it looks like a story, but the finer print indicates it is an ad. The title just really caught my attention, "Amish man's new miracle idea..." From the headline and picture you might think that this righteous Amish gentleman had just invented some new heater technology, and now he's bringing it to the rest of the world. Note the well dressed gent with the "coveted" Underwriters Laboratory sign (it actually says coveted in the caption)! However, if you guessed that you would be wrong! For one thing, it's incongruous, the Amish are famous for shunning technology, so how could he come up with some new heater concept if he wouldn't even turn a light bulb on in his lab! Heck, for that matter what lab, about the only thing he could have in there without violating half a dozen tenets of his faith would be a bunsen burner.
Well, if you read the fine print, and look at the rest of the ad (pictured below), you will see that they are in fact hawking heaters, the "Heat Surge" fireless flame (whatever that means) in fact, and from the China coast to boot (wherever that is)! But, the wacky thing is that you don't buy the heaters, you get the heaters for "free" if you just purchase a genuine Amish mantle! According to the ad, the Heat Surge is a $249 value, but if you purchase the genuine Amish mantles, then you get the heaters for free, and it just so happens that the mantles cost $249 too! You
If we go back to the headline, one wonders what the Amish man's miracle idea was to begin with, teaming up with the UL suit in the main photo perhaps? I like the photo on the right showing a pair of heaters being shipped out by horse and buggy! Also note the US map with the Frigid, Cold and Frost zones, with the Frost zone extending all the way down to balmy Miami.
I don't know if it's funny or sad the way that these advertisers try to "sell" using the Amish "brand." Also, the ad is so over-the-top in almost every respect that one wonders if it's all just a scam and the Amish are not really making the mantles. There is a web-site, but if you look you will see that "mantels" is mispelled, and the English usage is poor in spots, so that suggests to me that they may just be trying to scam on the good reputation of the Amish as excellent craftsmen.